Wednesday, April 02, 2008

Global Democracy and Emotions

Today I was looking for buzzwords describing this project. I came up with Global Democracy, had a laugh and a coffee break.

Global democracy, what is that? Global common understanding is propably impossible to achieve, but globalization does make issues global. Global markets, global consumers... can global consumer intelligence help in global democracy?

Too complex to understand. Does not compute. Still, there is something in it, I am sure about it.

I also started wondering what is the role of lawmakers and what is the role of consumers? The difference in my opinion is facts and intuition. Decisionmaking based on facts is what politicians do. Consumers can listen to their hearts. Politicians are affected by lobbyist, providing biased information. Consumers are affected by marketing people, providing mental images.

Child labour can be a very complex issue in some regions and all related facts must be laid out before making political decisions. But on the other hand, when we don't have to make decisions, we don't have to see the big picture. I believe consumer gets better view on the subject by closing eyes on some facts: children getting education wins over child labour, no matter what.

Consumers have the opportunity to think with their hearts and it should be embraced. The facts are also out there, but they can be complex. The decisions based on complex facts scatter statistically like decisions based on randomness, watering the idea of consumers having the power. I see that if consumers make decisions based on simple emotions, they will be statistically similar and thus affect the businessess.

The question is, what is too complex fact, and what is a simple emotional issue? And how these thoughts come alive in the next version of Consumer Gadget, I don't know...

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