The very long tail

So we all know about the long tail, http://en.wikipedia.org/wiki/The_Long_Tail

The long tail says that nowdays marginal products (physical or electronic) have as many, even more combined customers (people who pay money or attention) than popular products. If a product has only one customer, it adds to the total customer count of marginal products.

The very longness of the tail adds one important aspect. Some products are not interesting to anyone, not even to the creator's mother. Some products are not even marginal, they are just junk! This is not a joke, instead this is very important. Junk creator contributed resources and time to the product. Junk creator had a big enough motive to start the creation process.

If you spend 5 hours doing junk and it gets total attention of 5 seconds, the attention time is not important, but the creation time. The creation happens with a set of production tools. How the 5 hour creation process changes the creator, what is the role of the tools?

With ethical shopping this is very important. I would say that ethical content creation changes ethical point of view much more than ethical content consuming. I think Consumer Gadget should provide a set of research tools and a set of information publishing tools that encourage to discuss what is good or bad, not just facts.